Vertical Video Content: Styles for Better Results

Vertical Video Content: Styles for Better Results

What You Need to Know

Today, the overwhelming majority of content captured on smartphones is shot vertically. In fact, research suggests we hold our phones vertically 94% of the time. In a recent study published by Buffer, the authors wrote:

“...businesses and brands must keep up with mobile-centric video trends if they want to succeed on social media in 2019. A mobile-centric strategy relies heavily on vertical video [...] mobile phones alone accounted for 65% of total digital usage in Q2 2018 [...] Everything from your website to the content you create for social media must focus on the mobile experience.”

Moreover, IMPACT reported that vertical videos enjoy a 90% higher completion rate compared to horizontal videos. Perhaps one explanation for this phenomenon is that with vertical videos viewers aren’t required to "work" for the content by turning their phones horizontally, they simply view it as they hold their phones in the natural upright position.

Bottom Line

In order to capture your audience's attention and boost engagement you need to produce content in formats that are easy and convenient to consume. By incorporating vertical video content into your Vessel maps, you will see better results as you utilize visual storytelling to help your readers get closer to the actual experience of the venues you endorse. 


Vertical Video Styles that Yield Better Results

"Making Of"

"Food Feature"

"Atmosphere & Ambiance"

"Storytelling (Narration)" 




The rise in popularity of vertical video presents opportunities when it comes to brand storytelling. From the above examples, you can see that the vertical orientation inherently requires a closer cropped, more concentrated take, which makes it possible to offer immediacy and an intimate, first-person view unique to you, the publisher.

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We hope these examples provide you with insights on ways you can leverage the vertical video format to achieve higher engagement rates. If you have any questions or feel we left out a key content style please contact us or leave a comment below. We'd love to hear from you!